Every startup creates their social media channels. Nowadays, social media is not just an option for any startup, but it is a must to connect with the targeted audience. However most of the startups fail in their social media due to many reasons. It is true that there is a competition in social media to attract the eyes of the users. However, not all channel owners are successful on this.
To get some ideas for this post, we spoke to the team of Specs Fair ( Cheap Glasses Online) which is a rising brand for affordable glasses online on how they use social media for the advantage of brand awareness. We also discussed on how any startup can use these strategies for their advantage. In this post, we include some of the ideas we gathered after our discussion with Specs Fair. However, this is an article based on our discussion with them. It doesn’t reflect purely their ideas.
What are the common mistakes a lot of startups make with their social media marketing efforts?
It is common that lot of startups lack of team members and resources for implementing their marketing strategies. Therefore they try to do everything on their alone. Social Media marketing is not just sharing posts or improving the count of followers. Instead, every startup should have a social media strategy to be successful in their campaigns.
How social media marketing strategies help startup?
A well planned social media strategy can help startups to grow their business while increasing the brand awareness. Startups should take their Social media seriously and use it to accelerate the growth of the company. When there is a strategic social media plan, it will be the foundation for all future marketing efforts.
How can startups be more efficient with their social media?
Below are some areas that startups can be more efficient on their social media channels. If you are an entrepreneur, think of these strategies and include those in your marketing plan to see the company grows!
- You need to have a social media strategy even before the social media account creation.
- Create a social media team for your startup and let them handle all the social media channels. Remember to hire those with experience in handling social media for brand awareness and growth of company.
- You don’t have to create many social media channels. Instead, create the most relevant channels for your business. For instance, when an eCommerce site uses Facebook for their social media strategy, LinkedIn will work for a professional service provider. Therefore use your channels wisely.
- Finally, don’t forget to measure the results. This is the really important thing after any social media campaign. Check the results and analyze those with the effort and amount spent. Find the mistakes and do changes for the social media marketing plan if needs.
If use well, social media will sure benefit the startups for their growth!
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We Heart Entrepreneurs is a blog that shares Journey of Successful Entrepreneurs and tips for being successful.