LinkedIn is the largest professional network where you can connect, network and get social with others. However, most entrepreneurs do not use LinkedIn wisely. If you really want to create brand awareness and expand your network then don’t wait to open a LinkedIn account. Truly it is a place to expand your business networking as an entrepreneur. However instead of sharing LinkedIn tips I want to share the mistakes that most entrepreneurs make when they use this professional network.If you avoid these deadly mistakes anyhow then you can use LinkedIn for lead generation and as a result you can achieve your goals to become a successful entrepreneur.
1. Not having a LinkedIn account
Well, this is the worst mistake you are doing as an entrepreneur. LinkedIn is the largest professional network where you can find business leads. However before everything you need to have a LinkedIn account. If you haven’t signed up yet, it is time to open an account.
2. Trying to sell with LinkedIn messages
This is another big mistake that most entrepreneurs do. Instead of making new connections they try to sell their products. If you follow the habit of sending a message with your product list when someone accept your connect request, don’t do that again. Do not spam people’s inbox with your marketing materials. Instead of that utilize your network to be influential about your niche. As shared in beep2b.com there are 7 types of LinkedIn messages that you should avoid sending. One of these messages includes requesting recommendations.
Over promotion or self-promotion is another big mistake that some entrepreneurs do. Instead of sharing your products and services daily, try to add value to the community. It can be sharing your knowledge or adding value to other discussions. Be sure to engage with the network instead of self-promoting. In this way you can easily build authority among your network.
4. Ignoring the LinkedIn groups.
LinkedIn groups are the places where experts hang on. as an entrepreneur If you don’t take the full advantage of LinkedIn groups it is one of the biggest mistakes you can do.When you join with groups that are relevant to your business niche, you can easily share your ideas,join the discussions while making new connections. Instead of targeting to increase the number of LinkedIn connections, try to make relationships with your network. You can even create a LinkedIn group to suit your niche.
5. Inactivity & incomplete profiles
Well, this is another costly mistake you do when you use LinkedIn. There are some entrepreneurs even do not have uploaded the profile picture. There is no header in their profile. And even there is no single detail about what they do. Even if they have filled their profile details, these entrepreneurs do not engage with the community.
This is a big mistake that you are doing. Make sure to share useful content, actively participate in discussions and after all complete your LinkedIn profile.
After all LinkedIn is one of the best places to connect with professionals. This is the place you can find experts and clients relevant to your niche. Use it wisely for proper lead generation, brand awareness and after all for your business success!