When you launch your small business, it is not all about selling your products or services. It is equally important to increase your brand awareness. Your potential customers should know that your brand exists. Therefore, with brand awareness, you can reach your customers and help to grow your small business. You may think that you don’t have a big budget as you are a small scale business owner. Don’t worry. Here in this post, we will share information on how to increase brand awareness for small businesses and then you can easily apply those.
Then, what is the best way to increase your small business brand awareness? Let’s read.
What is Brand Recognition?
In any form of marketing strategy, brand recognition is usually the initial focus. Business owners employ varying tactics to increase familiarity with their brand wherein the ultimate aim is to create awareness about the existence of a given product or service. This process will then produce a domino effect and impacts people trust of the product and their decision on whether to purchase it or not. Therefore, before applying brand awareness strategies for your small business, it is important to know why brand awareness or recognition is important for growth.
Brand recognition can be achieved through various means though which is a good thing for small business owners because this means they do not have to allow large amounts of money in order to get their brand recognized in the market. Awareness is essential in all efforts for brand recognition. All other steps needed to be taken after that must be looked at in a different aspect, but this one serves its own purpose.
Importance of Brand Recognition
The reason might seem obvious but brand recognition offers multiple benefits for your business. It is capable of impacting other aspects of your business; hence this is a crucial determiner for success. Some experts have claimed that brand recognition is the most important factor that could spell a business’ success potential.
However, the main importance of brand recognition is to establish a mental connection between your business and its potential customers. Therefore, when your prospects hear about your company or its name, they will be able to produce a general idea of what products and services your business is offering.
With several similar businesses available, creating a distinction for your name in a given field of business will encourage more people to do business with you. You also need to consider the psychological aspect of it. Studies have revealed that people tend to go for a name that they know or recognize. So, this is a helpful stat that you need to take advantage of.
Now, you need to understand these important facts about brand recognition before planning your marketing efforts on brand awareness campaigns.
How To Increase brand awareness for small businesses?
If you’ve been working on a business startup, then chances are you already know the importance of brand recognition and its role in the success of your business. But the bigger question remains: how do you do it? Traditional marketing efforts for most companies involve major expenditures being set aside for increasing media presence such as advertisement, to increase awareness of the product and create a connection between consumers.
Creating a business brand is one thing, but creating a strong business brand is another. Therefore, every starting businessman needs to be aware of the fundamentals involved in creating a business brand that would enable your product to excel in the market. However, you must not be scared by this process; instead, try to enjoy the exercise of brand building and you will be able to build a brand that you can be proud of and your customers will love.
Focus on the Business and identify the areas you are lacking
Before even thinking of a brand, think first of your business. After all, the brand is merely a representative of your business. So, you must refrain from focusing too much on developing an effective brand without giving attention to the business. Your brand must come as a result of your business, not the other way around.
Therefore, you need to come up with your band depending on the following factors:
- nature of business
- type of service to customers
- distinction from competitors
Nature of Business
One of the purposes of creating a brand is to communicate to the consumers what your company does. Therefore, take time to evaluate the nature of your business and the distinct attributes and images it tries to convey to the market. If possible, try to produce your brand according to the specific target market that you are aiming for in your business. Is your business catering to mothers, young adults, or children? This will help establish the name and image of your business.
Once you increase awareness of your brand as a representative of your company’s products or services, only then can you expect to experience increased sales. Therefore, creating a firm brand that will be easily remembered and distinct will enable you to create a loyal customer base.
Type of Service
The entailing concept surrounding a brand name such as a logo, strapline, mission statement, or color scheme is all but abstract concepts. What establishes a brand as a concrete representation for your company and business is the experience that your customer has with your product or service. Therefore, you need to establish that relationship between your customer and the kind of service you bring to them as one aspect that will enable your brand to establish itself in the memory of your customer.
Indeed, the perceived value of your company is a vital formula that would produce a strong business brand. It is not all about images but delivering to the emotional and physical needs of your customer will help reinforce your brand’s campaign in the market.
Distinction from Competition
Although examining the type of brand that are utilized by your competitors will help you establish your own brand, you need to differentiate from them while exceeding them at the same time. Distinction must not only arise from the business name or logo itself, but in terms of the quality of service that you deliver. What can you offer that your competitors have not and cannot offer customers? Then, incorporate that into the creation of your brand so you will easily be able to capture customer’s attention as to the possibility of doing business with you.
In a market that is flooded with several other businesses, making yourself unique and distinct from others is one way to establish the reputation of your business. Couple that with a passion for delivering top-notch customer and quality service, you are sure to establish a strong business brand that will help your company achieve its goals. When you understand your competitor and market conditions it is easy to find ways on how to increase brand awareness for small business.
Optimize your website for keywords and don’t forget the web design
Today, there are a lot more avenues for that, in fact, more interactive ones. Aside from the traditional media outlets, the internet has opened up several possibilities to enable a business to establish its name and potentially grow. Therefore, companies have also worked on increasing their web presence to expand their market reach.
Studies have shown that most web surfers begin with a search. Therefore, it is best to optimize your website in such a way that it ranks well in the search engines. In short, you have to make efforts to make your website easily found by potential web researchers. That is why several companies invest in search engine optimization to improve their performance and marketing strategies on the web.
As a small business, this is where you can start. By optimizing your website for search engines, you can easily attract more potential customers compared to traditional ads. And, it doesn’t cost much.
Connect with your customers through social media
We can’t ignore the power of social media when it comes to brand awareness. To produce strong brands, find where your customers are. If it is a lifestyle product or if you believe Facebook and Instagram are the places where your potential customers spend more time, then use these platforms to reach your customers. If you focus on professional markets, then LinkedIn can be the best platform.
The impact of brand recognition extends beyond pure marketing but also appeals to the emotion of the consumers. In order to produce a strong brand that has established itself on the industry, you must be able to purge favorable emotions from your customers. It is one thing that largely impacts a consumer’s buying decision, so it pays to invest in an effective brand recognition strategy.
The good thing about brand recognition is that it is not limited to giant companies. It also offers substantial benefits for small-scale businesses like yours. As the cliché goes, familiarity breeds comfort. And when people have increased familiarity or brand recognition, then they are most likely to feel confident about using your products. They will even start word of mouth advertising that help to reach more customers. Therefore, even if you are a small scale business owner, don’t worry. By identifying the target market, you can start improving your brand awareness.
Now, do you have a better idea of how to increase brand awareness for small business? In this post, you can learn tips on how to expand your business branding online.